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In the following example, we wish to know what combinations of purchases customers have made in a hardware store. In this way, we can identify cross-selling opportunities. The customers we will investigate have purchased some combination of hammers, nails and glue.
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Customers who purchased a hammer. |
Customers who purchased nails. |
Customers who purchased glue. |
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Query Condition |
Illustration of Outcome |
Description of Outcome |
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Product equals Glue OR Product equals Hammer AND Product equals Nails |
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Here we have selected all glue or hammer customer who have also purchased nails. |
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Product equals Glue OR (Product equals Hammer AND Product equals Nails) |
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Here we have selected those customers who have either glue or a set of hammer and nails. |
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(Product equals Glue OR Product equals Hammer) AND Product equals Nails |
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This is the same as the first set of conditions. We have used brackets to confirm left to right processing. |
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(Product equals Hammer OR Product equals Nails) AND (Product does not equal Hammer and Product does not equal Nails) |
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Here we have identified all the customer with either hammer or nails, but not both. |
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| <-Back (Creating Reports-Creating a Detail/Summary Report) | Table of Contents | Next (Appendix B: OT2 Query Reports Variables)-> |